Managing impacts from transporting and packaging products.
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WE Fashion acknowledges its packaging and transport impacts and broadly commits to reduce them. WE Fashion monitors and measures its use of air freight, shipping and road transport modes. There is opportunity for the brand to formalise its CO2 reduction strategy (2015-2020) along with setting targets to prioritise the use of lowest impact transport modes. There is also opportunity for the brand to develop a formal sustainable materials packaging policy and calculate the environmental impact associated with its use per packaging type. These foundational activities have awarded the brand a level 1 score of 38%.
WE Fashion commits to reducing the number of plastic carrier bags used. The brand communicates how to reduce the environmental impact of packaging and how to handle waste to its store staff. There is room for the brand to develop SMART targets related to packaging and transport and to develop a process to regularly monitor progress. There is also opportunity for the brand to identify a range of potential areas for environmental reduction and implementation activities relevant for the transport of its products. These activities have resulted in a score of 26% at level 2.
WE Fashion demonstrates some best practice by engaging consumers to minimise the environmental impact of packaging (e.g. communication on how to reuse the e-commerce boxes). There is opportunity for the brand to develop and implement a pRSL, further invest in innovative approaches to packaging and to use more sustainable product packaging. These activities have resulted in a level 3 score of 13%.